Aura Lippincott

Instructional Technology Librarian

UCLA Anderson School of Management, Rosenfeld Library

Michael Oppenheim

Collections, Reference Services, and Information Literacy Librarian

UCLA Anderson School of Management, Rosenfeld Library

Rapid eLearning with Articulate Presenter and Adobe/Macromedia Captivate

"Smart Strategies for Business Research,” is an interactive online tutorial for MBA students participating in the MBA field study (MBA thesis equivalent). In a two-tiered approach to field study support, students complete the 5-part online tutorial prior to meeting with the librarians for private team consultations. The online tutorial is in its second year and has garnered rave reviews from students, faculty and program administrators.

In a twenty minute overview, Aura Lippincott and Michael Oppenheim will discuss the development of the workshop, from concept to delivery, focusing on Articulate Presenter and Adobe/ Macromedia Captivate, the rapid elearning tools used to develop and deliver the tutorial.

About the Presenters

Aura Lippincott is Instructional Technology Librarian at the Rosenfeld Library, UCLA Anderson School of Management. In addition, Aura is project manager of the School's InfoIQ program, which focuses on information and technology literacy for MBA students.

Michael Oppenheim has been a reference and instructional services librarian at the Rosenfeld Library, UCLA Anderson School of Management, since 1997; in recent years, he has also assumed collections management responsibilities for monographs and databases. He has long been active in the American Library Association, and held various elected and appointed officers in the Business Reference and Services Section (BRASS) and Government Documents Roundtable (GODORT), as well as in the California Library Association (CLA), the Business and Finance Division of the SLA, and California Academic and Research Libraries (CARL). He has contributed chapters on government information for business in Government Online (Neal-Schuman, 2001) and The Basic Business Library: Core Resources (4th ed., Oryx Press, 2002). With Wendy Diamond (California State University, Chico), he co-authored Marketing Information: A Strategic Guide for Business and Finance Libraries (Haworth Press, 2004). Mr. Oppenheim holds a Master's Degree in English from the University of California, Los Angeles, and a Master of Science in Library and Information Science from the University of Southern California.

Links

Articulate Presenter <http://www.articulate.com/presenter.html>

Adobe Captivate <http://www.adobe.com/products/captivate/>

Seminar Slides

Project Handout